Susan for President: KOVAL Distillery Introduces New Line of Products with Release of Barreled Peach Brandyin Spotlights
Susan for President: KOVAL Distillery Introduces New Line of Products with Release of Barreled Peach Brandy
CHICAGO, OCTOBER 31, 2016 — KOVAL Distillery is thrilled to announce the release of Barreled Peach Brandy, the inaugural member of a new line of exceptional limited edition spirits named Susan for President. Distilled from peaches and aged in KOVAL Rye barrels, this spirit harkens to the golden sweetness of summer.
“Susan for President is an homage to my Aunt Susan, an artist, sculptor, connoisseur of finer things and true original,” said KOVAL co-founder and president Sonat Birnecker Hart. “As part of her artistic approach to life, she casually campaigned for President of the World, passing out calling cards adorned with humorous, often risqué illustrations, and slogans such as ‘Up with fun in '91,’ and ‘I’m with you in '92.’ The promotion of her unattainable goal had little to do with becoming president of anything; she hated bureaucracy, and enjoyed living in Carrara, Italy, the birthplace of the anarchist philosophy. Rather, she campaigned as a celebration of art, the joys of life, and the constant striving to be the greatest version of oneself imaginable.”
Inspired by Aunt Susan’s campaign, the intricate and fanciful design is an extension of her business card. “A traditional peach brandy this is not. And a traditional peach brandy design this is not, which is fitting since Susan was not a traditional woman,” said Oona Hart, principal art director of award-winning brand identity firm Dando Projects, and Sonat’s sister. “She never went unnoticed, and we wanted the brandy in her name to be radiant and memorable.” The Barreled Peach Brandy label was printed using the same innovative and environmentally sustainable techniques as the highly awarded KOVAL Dry Gin label, featuring gold foil, embossing, laser cutting, and die cutting.
Ethereal and delicate, a trademark of master distiller and CEO Robert Birnecker’s Austrian heritage, the nose has surprising hints of white tea, wild flower, and bergamot. Whiskey drinkers will appreciate the subtle, peppery entry resulting from the barrel-aging process, while the soft essence of peach that rests on the palate from start to finish will appeal to those with sweeter tastes. The meticulous attention to detail employed to distill Susan for President’s Barreled Peach Brandy pays off in the warm, round and fuzzy mouthfeel that mimics biting into a fresh peach with a creamy butterscotch finish--surprising and alluring.
From flavor to design, Susan for President commemorates Susan’s creative legacy; and in memory of Susan herself, it is a posthumous way for her to continue the campaign, for as she used to say, “the beat goes on,” and there is still much beauty in this world. Saluti!
The Barreled Peach Brandy will be available for purchase in the US at Ezras.com and is expected to expand into select national markets in the future.